Innoson Vehicles
Innoson is a manufacturing durable and affordable brand new automobiles for Africans. Innoson new automobiles are selling for almost the cost of their tokunbo equivalents. And they are as good as foreign automobile brand we know!
They needed a new social media and campaign designs that would tell their incredible story, and an intuitive visual experience to showcase their cars in a realistic and modern visuals without high-end budgets and make the purchase process easy.
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I collaborated with photographers on this project. Our brief was to design a minimalist and realistic photo manipulation that would help the company to display visuals and reflect their interesting story about each vehicle.
I had a lot of creative freedom during the design process; the main challenge however was that the photo session for vehicles and other compositions of the design was done, so I had to come up with solutions that would be easy to adapt to any new scenery. The plan was to get various angle shots of the vehicles and match them with different scenery to tell different story about each vehicle and how it would apply to customers. -
CreditsAgency
- Innoson Vehicles
Production company- Freshminds Agency
VFX & Design- Book of Design
- Illustrator's Home
- Designer's magazine